As the lead developer of the Sadeen Organic website, I was responsible for crafting the entire digital experience from concept to launch. I designed and developed a responsive, visually engaging eCommerce platform aligned with the brand’s clean and natural skincare philosophy. The site was built using WordPress and WooCommerce, with full multilingual support (English and Arabic), and optimized for performance across all devices. I implemented advanced eCommerce functionalities including a coupon system for promotions, a product review system to enhance customer credibility, and a blog comment system to increase engagement and SEO. The checkout experience was tailored for the local market, including flat-rate shipping and Cash on Delivery. Additionally, I integrated dynamic product categorization, testimonial carousels, before-and-after galleries, and structured blog content—all while ensuring the site remains SEO-friendly and easy to manage for the client.